Central Texas · Est. 2016
Good jeans.
Good hearts.
Good babes.
Western wear with a soft spot — trend-forward denim, dresses, and staples, priced for real life and made for women who lift each other up.
Kindness never goes out of style.
Shop the Line
Find your fit.
From the denim you live in to the piece you save for the concert, the bachelorette, the night you remember. Tap any category to shop.
New Arrivals
Fresh drops, first dibs. The pieces everyone is about to want — before they sell out.
Shop →Denim
Straight legs, barrels, trousers, high-rise. The jeans you actually reach for — no big-box aisle required.
Shop →Dresses & Jumpsuits
Easy one-and-done looks for the wedding, the rodeo, the girls’ trip, and everything in between.
Shop →Outerwear
The Horseshoe Quilted Jacket and the layers that carry a Texas outfit from tailgate to two-step.
Shop →Hats & Wildrags
The finishing touches — hats, wildrags, belts, and jewelry that make the whole look yours.
Shop →The Americana Collection
Our love letter to home. Red, white, and denim-blue staples, dropping every summer.
Shop →The Good Babes Way
More than clothes.
Kindness First
A community of women who hype each other up instead of tearing each other down. Good vibes are the dress code.
Priced for Real Life
Unique, quality staples that don’t look like everyone else’s — at prices that don’t make you flinch.
Made to Be Worn
Versatile pieces for the concert, the bachelorette, the ordinary Tuesday. Clothes that feel like an occasion.
Rooted in Texas
Born from ranch dirt and rodeo arenas, run by a girl who believes good fashion should give back.
“Good clothes shouldn’t cost your whole paycheck — or your kindness.”
The Lookbook
Real babes, real style.
A look at how the good babes wear it. Tag @thegoodbabesco and you might be next.
New looks every week on Instagram.
Shop the Full CollectionThe Story
Started in a small
Texas town.
The Good Babes Co. began as Buckin’ Wild Designs in 2016 — dreamed up by Shelby Lovelace fresh out of Texas A&M with an animal science degree and a whole lot of rodeo miles behind her.
In 2020 it became The Good Babes Co.: same Texas heart, bigger mission. Western wear that makes women feel confident, at prices everyone can afford, from a brand that actually gives back.
Because a good babe knows there’s room for everyone at the top.
Shelby Lovelace
Founder & Curator
“Aggie, cowgirl, and the eye behind every piece.”
The BBT Label
Basics · Blazers · Trousers
“Our workwear capsule, curated with Dani Reinhart.”
As featured in Cowgirl Magazine & Cowboy Lifestyle Network.
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First dibs on new drops, exclusive deals, and the occasional good-vibes-only pep talk. No spam — promise.
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